Ingredient Stories

We show you what’s inside, first

Every Arkmantra formula begins with ingredients you could picture in nature. Here is each one: what it does, where it comes from, and the products it lives in.

Ingredient 01

Panchgavya

Benefits

The five sacred elements of the cow (milk, ghee, curd, gomutra and gobar) blended as per Ayurvedic texts to deeply nourish, purify and restore.

Traditional use

Described in classical Ayurvedic texts and used in Indian homes and temples for purification and healing.

Ingredient 02

Neem

Benefits

A time-honoured Ayurvedic purifier, Neem is naturally antibacterial and antifungal. It clarifies the scalp, controls dandruff and protects the skin.

Traditional use

The "village pharmacy" of India, where neem twigs, leaves and oil have cleansed skin and scalp for millennia.

Ingredient 03

Giloy

Benefits

A powerful Ayurvedic detoxifier, Giloy clarifies and rejuvenates the scalp, helping calm irritation and keep flakes at bay.

Traditional use

Known as Amrita, the "root of immortality", and prized in Ayurveda as a powerful rejuvenating herb.

Ingredient 04

Kalonji

Benefits

Black seed oil is prized for combating premature greying, strengthening follicles and conditioning the scalp for stronger, darker hair.

Traditional use

Black seed, the "seed of blessing", has been used across India and Arabia for hair and skin since antiquity.

Ingredient 05

Fenugreek

Benefits

Methi seeds are rich in proteins and nicotinic acid that nourish the roots, fight hair fall and help maintain natural hair colour.

Traditional use

Methi seeds soaked overnight are a generations-old home remedy for strong, dark, healthy hair.

Ingredient 06

Bhringraj

Benefits

Known as the "king of herbs" for hair, Bhringraj invigorates the roots, reduces hair fall and promotes thicker, healthier and darker growth.

Traditional use

Called the "king of hair" in Ayurveda, a staple of traditional hair oils for centuries.

Ingredient 07

Amla

Benefits

Indian Gooseberry is rich in natural Vitamin C and antioxidants that strengthen follicles, condition the hair and add a lasting natural shine.

Traditional use

The Indian gooseberry, eaten and applied for hair and vitality since the earliest Ayurvedic writings.

Ingredient 08

Tulsi

Benefits

Holy Basil is a revered adaptogenic herb with antibacterial properties that purifies, soothes and protects sensitive skin and scalp.

Traditional use

Holy basil, grown in courtyards across India and revered for its purifying, protective qualities.

Ingredient 09

Turmeric

Benefits

Considered a remarkable Ayurvedic remedy for skin pigmentation, Turmeric is an effective natural cleanser that brightens and evens the complexion.

Traditional use

Haldi, central to Indian ritual, cooking and skincare, applied as ubtan before weddings for a bridal glow.

Ingredient 10

Aloe Vera

Benefits

With its strong soothing, hydrating and moisture-retaining properties, Aloe Vera calms irritation and stimulates regeneration of the skin and scalp.

Traditional use

The "plant of immortality" used across ancient cultures to soothe, hydrate and heal the skin.

Ingredient 11

Rose

Benefits

Rose extract tones and refreshes the skin, balances moisture and leaves behind a soft, naturally soothing floral scent.

Ingredient 12

Hibiscus

Benefits

Rich in amino acids and natural mucilage, Hibiscus conditions deeply, reduces breakage and encourages thicker, more lustrous hair.

Now that you’ve met the herbs

See how they come together in a daily ritual made for your hair, skin and body.

Explore Rituals

We show you what’s inside, first

Panchgavya

Benefits

Traditional use

Neem

Benefits

Traditional use

Giloy

Benefits

Traditional use

Kalonji

Benefits

Traditional use

Fenugreek

Benefits

Traditional use

Bhringraj

Benefits

Traditional use

Amla

Benefits

Traditional use

Tulsi

Benefits

Traditional use

Turmeric

Benefits

Traditional use

Aloe Vera

Benefits

Traditional use

Rose

Benefits

Hibiscus

Benefits

Now that you’ve met the herbs

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